Destiny, Fate, Free Will and Free Choice in Homers Iliad :: Iliad essays

Baker V Osborne

Running Head: Baker v Osborne Development Corp. Contextual analysis Unit 2 Baker v Osborne Development Corp. Bonnie Leipold LS311-37COBL Business Law Kaplan University March 12, 2013 For the situation Baker v Osborne Development Corp. , Baker would have the option to sue the developer since the court managed the agreement uncertain. This was on the grounds that at one point the agreement read, â€Å"shall be chosen by the arbitrator† and another point in a similar segment the agreement read, to be dictated by the authority or by any court. The assertion understanding was procedurally and meaningfully unconscionable, since the discretion understanding was excluded from any agreement between the purchaser and the manufacturer. The assertion understanding was contained in a different report that the purchasers were not solicited to sign at the time from the property was bought. The court discovered meaningful unconscionably on the grounds that it would be impossible for the devel oper to sue the purchaser. Mediation has gotten increasingly known for legal disputes today.Arbitration stays away from cost and deferrals for prosecution as well as it places the contest before the mediator who has the ability to comprehend the case. States, for example, New York, New Jersey have reliably implemented discretion of questions represented by the FAA. (Berardo and Clemens, 2012) The NCR Corporation v Korala Associates LTD case said in implementing a substantial intervention condition the courts must gander at the whole agreement to figure out what goes to assertion or goes to court.This case had numerous conceivable mediation circumstances; two of them included Korala getting programming possessed by NCR, APTRA XFS and S4i. Since just the APTRA XFS was remembered for the agreement, just the circumstance including the APTRA XFS programming was sent to discretion by the courts. The issue with S4i programming would need to be prosecuted. This is likewise the situation wit h Baker v Osborne Development Corp. , The first agreement did exclude the assertion proviso being referred to and the purchasers were permitted to sue the advancement organization. ReferencesBaker v Osborne Development Corp. , 159 Cal. Application. fourth 884,71CalRptr. 3d854 (2008) Miller, R. , and Jentez, G. (2010). The legitimate and established envionment of business. In R. Dewey (Ed. ), Fundamentals of business law : Summarized cases (eighth ed. , pp. 90-91). Bricklayer, OH: South-West Centgage Learning. Berardo, J. , and Clemens, J. (2012). Recovered March 13, 2013 from http://claimes-the board. theclm. organization/home/article/Arbitration-provisions in-Construction-Contracts Retrieved, March 13, 2013 from http://www. ca6. uscourts. gov/suppositions. pdf/08a0029p-06. pdf.

Write Better Using Villanova Essay Samples

Write Better Using Villanova Essay SamplesVillanova Essay samples are sought by most teachers of English composition. This is because Villanova was the first college to offer a course in writing essays. The college's administration was interested in evaluating its courses on the basis of the student's success.Villanova essay samples are now widely available online. There are thousands of sample essays that you can download free from the college website. All you have to do is to choose the appropriate one that fits your needs and click download.Each essay will be written for a student's level of writing and academic knowledge. Students will be assigned a topic on which they can write. In many cases, the topic will be directly related to the course that the student is enrolled in. For instance, if the student in a Psychology course is assigned to write an essay on writing a thesis, then this essay will be a comparative essay.One of the best things about Villanova essay samples is that they are tailored to the strengths and weaknesses of the students in the program. You will find that each of the essays are tailored towards the specific style of writing that the student possesses. You will not find any essay samples in Villanova that is directed at writing an essay on Why people lose weight. The essays are written from the perspective of the students' teacher.Villanova essay samples are not designed to teach the students the theory of essay writing. The essays are just written to help them learn the art of writing essays well. These essays serve as good tools for beginners.Not only are the Villanova essay samples good for students who are just starting to study English, but they are also good for teachers who want to see the student's performance before evaluating their performance. The contents of the essays are researchedand they were written by experts in this field. If you need a few examples of essays that can be used for evaluation purposes, all you have to do is to visit the college website.The best thing about Villanova essay samples is that they are free of charge. It is not necessary that you pay to see the contents of the essays. The free samples are what makes the college unique. These essay samples may also come with reading tips and study guides so that you can improve your writing skills further.Although there are many advantages of using the Villanova essay samples, it is still advisable that you learn from the college website. They provide free online courses that you can use in completing your studies.

The Stanza The Poem Within The Poem

A stanza is a fundamental unit of structure and organization within a work of poetry; the word derives from the Italian stanza, meaning room. A stanza is a group of lines, sometimes arranged in a specific pattern, usually (but not always) set off from the rest of the work by blank space. There are many forms of stanzas, ranging from stanzas with no pattern or discernible rules to stanzas that follow very strict patterns in terms of number of syllables, rhyme scheme, and line structures. The stanza is like a paragraph within a work of prose in that it is often self-contained, expressing a unified thought or one step in a progression of thoughts that combined to present the theme and subject of the poem. In some sense, a stanza is a poem within the poem, a piece of the whole that often mimics the overall structure of the work such that each stanza is the poem itself in miniature. Note poetry that does not break up into stanzas, composed of lines of similar rhythm and length, is known as stichic verse. Most blank verse is stichic in nature. Forms and Examples of Stanzas Couplet:  A couplet is a pair of lines that form a single rhymed stanza, although often there is no space setting the couplets off from each other: â€Å"A little learning is a dangerous thing;Drink deep, or taste not the Pierian spring† (An Essay on Criticism, Alexander Pope) Tercet: Similar to a couplet, the tercet is a stanza composed of three rhyming lines (the rhyme scheme can vary; some tercets will end in the same rhyme, others will follow an ABA rhyme scheme, and there are examples of extremely complex tercet rhyme schemes like the terza rima scheme where the middle line of each tercet rhymes with the first and last line of the subsequent stanza): â€Å"I wake to sleep, and take my waking slow.I feel my fate in what I cannot fear.I learn by going where I have to go.† ( The Waking, Theodore Roethke) Quatrain:  Probably what most people think of when they hear the word stanza, a quatrain is a set of four lines, typically set off by blank space. Quatrains usually contain discrete images and thoughts that contribute to the whole. Every poem Emily Dickinson wrote was constructed from quatrains: â€Å"Because I could not stop for Death –He kindly stopped for me –The Carriage held but just Ourselves –And Immortality.† ( Because I Could Not Stop for Death, Emily Dickinson) Rhyme Royal:  A Rhyme Royal is a stanza composed of seven lines with a complex rhyme scheme. Rhyme Royals are interesting as they are constructed from other stanza forms—for example, a Rhyme Royal can be a tercet (three lines) combined with a quatrain (four lines) or a tercet combined with two couplets: â€Å"There was a roaring in the wind all night;The rain came heavily and fell in floods;But now the sun is rising calm and bright;The birds are singing in the distant woods;Over his own sweet voice the Stock-dove broods;The Jay makes answer as the Magpie chatters;And all the air is filled with pleasant noise of waters.† (Resolution and Independence, William Wordsworth) Ottava rima:  A stanza composed of eight lines with ten or eleven syllables using a specific rhyme scheme (abababcc); sometimes used more as a Rhyme Royal with an ironic or subversive eighth line as in Byron’s Don Juan: â€Å"And oh! if e’er I should forget, I swear –But that’s impossible, and cannot be –Sooner shall this blue ocean melt to air,Sooner shall earth resolve itself to sea,Than I resign thine image, Oh, my fair!Or think of anything, excepting thee;A mind diseased no remedy can physic† –(Here the ship gave a lurch, and he grew seasick.)† (Don Juan, Lord Byron) Spenserian stanza:  Developed by Edmund Spenser specifically for his epic work The Faerie Queene, this stanza is made up of eight lines of iambic pentameter (ten syllables in five pairs) followed by a ninth line with twelve syllables: â€Å"A gentle knight was pricking on the plaine,Ycladd in mightie armes and silver shielde,Wherein old dints of deepe woundes did remaine,The cruell markes of many a bloody fielde;Yet armes till that time did he never wield:His angry steede did chide his foaming bitt,As much disdayning to the curbe to yield:Full jolly knight he seemed, and faire did sitt,As one for knightly jousts and fierce encounters fitt.† (The Faerie Queene, Edmund Spenser) Note that many specific forms of poems, such as the sonnet or the villanelle, are essentially composed of a single stanza with specific rules of structure and rhyme; for example, a traditional sonnet is fourteen lines of iambic pentameter. Function of Stanzas Stanzas serve several functions in a poem: Organization:  Stanzas can be used to convey specific thoughts or images.Rhyme:  Stanzas allow for internal, repeated rhyme schemes.Visual Presentation:  Especially in modern poetry, stanza can be used to control how a poem appears on the page or screen.Transition:  Stanzas can also be used to shift in tone or imagery.White Space:  White space in poetry is often used to convey silence or ending. Stanzas allow for the creative use of that white space. Every poem is, in a sense, composed of smaller poems that are its stanzas—which in turn could be said to be composed of smaller poems that are the lines within each stanza. In other words, in poetry, it’s poems all the way down.

The Issues Within Public Education Essay - 1393 Words

There are many problems and concerns within our public education system, usually surrounding money, public intervention, the latest reforms, as well as unequal gender bias. Gender bias in education is typically thought of the fact that girls are pushed toward classes that are humanities based, while the boys are pushed to take classes that are science and math driven. This then leads into the fact that women make less money than men, so something must be unequal, whether it is education or gender rights, or both. This paper will examine the gender gap in K-12 education, which includes stereotyping and the unequal representation of boys in math and science classes. Since the early 2000s there has been a push for girls to join the Science, Technology, Engineering and Math (STEM) fields, therefore, this paper assesses how that might affect their involvement in the STEM field in college and within the workforce. Lastly, what implications does women’s emergence into the STEM field have on breaking down barriers and stereotypes regarding education and equal pay. For this paper I refer to the gender gap within K-12 education as the unfair and unequal representation of girls in science and math classes, and instead, placed in other humanities based courses, then leading to the gap in the workforce. Girls and boys, men and women, are not treated equally in the United States and that definitely includes in the public school system. Closing the gender gap in K-12 education has been aShow MoreRelatedHow Public Education Affects All People870 Words   |  4 PagesWhen it comes to the American public education, we are faced with several difficulties that effects everyone. It all depends on how a person views the education concerns. Everyone wants to solve America’s education issues and it’s essential that we focus on the right things to move forward and offer better opportunities. 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Dramatic change and the best education able to be offered are widely associated with charter schools throughout the film. Statistics and comparisons further aid the viewer to conceptualize the importance of charter schools and their beneficial impact on a child’s education. Metaphors are also relied on to emphasize the ability education has to produce a life of success or failure. Waiting for Superman is a work utilized to bring attention to issues of educationRead MoreThe Debate Over The Future Of Education Essay1385 Words   |  6 PagesThe debate over the future of education in the United States rages o n. The subject of education in the United States is an incredibly divisive one, and for good reason, due to the large and overreaching impacts education has on our society as a whole. Historically, the issue of education has been controversial in nature, one that begets passion, and prevents objective thinking from taking root. Past decisions remain heavily contested for their efficacy, and new ideas suffer the same fate. Even justRead MoreAmerican History: Life After the Declaration of Independence 1184 Words   |  5 Pagesdisputes that we see making law an active and continually growing and interesting area of interest today. Issues arose included women suffrage, civil equality, slavery, the ability to hold a religious forum, along with many others. And, though the context and times have significantly changed with these concerns there still remains a constant struggle between state, religion, and schools. Prayer in public schools is still a topic of conversation. The giving of religious gifts to administrators and the

International Business & Competitive Strategy Sample Vodafone Hutch

Question: Discuss about the International Business and Competitive Strategy for Vodafone Hutchison. Answer: Outline of review methodology to gather project data The review methodology refers to the overview of operation management plan of Vodafone Hutchison Australia. It would help in gathering the information related to strategies and operations which are using by the company within its business processes. The methodology also tells about the opportunities and challenges the company is facing in the market to operate its business. The SWOT analysis will help to determine the problems in operating management of the company. The process of data gathering also deals in comparing the operation management challenges and opportunities. Case organization description Vodafone group is the most famous and leading telecommunication company in the world. It has its presence many countries in the world such as Europe, Africa, India, United States and Asia specific by its joint ventures, associated undertakings and investments. There are around 5 million customers in Australia who are using Vodafone. Vodafone Hutchison Australia was originated in June 2009 by the merger between Vodafone Australia and Hutchison. The company provides wide range of communication services i.e. voice calls, SMS service, MMS pictures and video massaging, internet and other data services. There are around 221 million direct customers including private customers and corporate customers in the market across the world (Vodafone Hutchison, 2016). Background and context Vodafone Hutchison Australia(VHA) is the famous telecommunication company that is operated by Vodafone brand in Australia. It is the joint venture company by merging of Vodafone Australia and 3G Hutchison Australia in 2009. It is the worlds second largest company in the sector of telecommunication in terms of subscribers and revenue. The company is providing higher customer experience through its unique quality of product and services. Vodafone Australia is the second largest mobile network in Australia which provides unique wireless services compared to its competitors such as both Telstra and Optus. According to Brand Finance's A Global Brand Survey done in the year 2010 in which Vodafone has got 7th rank as the most Valuable Brand (IBISWorld, 2015). Vodafone Group is a popular telecommunication company of UK and it's headquartered in Newbury, England. The company had made first phone call just minutes after midnight on the 1st of January in 1985. Vodafone is popular as a largest network company in the world. Vodafone is the famous telecommunication network provider company in the world which has good turnover and also has a good market value among the consumers. The Primary aim of the company is to target youth between the ages of 18 to 39, who are mainly techno-savvy people. These people consume high data for streaming HD movies, online multiuser games on mobile and laptop and after that secondary target are business professionals who are mostly travel and they have need of internet for the real time video conferencing, Video phone calls/video chat sessions with their customers, Doctors who are required to perform operations in the rural areas which locate very far (Vodafone, 2011). Review International Business and Competitive Strategy Plan Competitive Strategy plan determines that what the company is doing day by day for the growth in competitive market. It refers to the overall strategy of the company including what should do and what should not do in competition era. Vodafone Hutchison Australiais the second main mobile network in Australia. The aim of the company is to provide innovative and connectivity services to the customers according to their livelihood and lifestyle. To achieve this aim, company is operating with ethically and responsibly. Vodafone is now planning to give new Smart phones to its customers every year to maintain its brand image in the competitive market (Adhikari2016). The mission of the Vodafone Hutchison Australiais to become the first mobile subscriber network by the customers in Australia. To complete the mission, company has claimed of 4G network by covering 40% more network coverage area (HAGAN, 2014). Along with this, company is providing lower frequency network of 850 MHz in 4g network. The lower frequency network will provide high quality indoor mobile network (Rowland, 2016). According to the CEO of Vodafone Hutchison Australia, Vodafone is trying to bring new offers and services for the customers of Vodafone so that it may prove itself best from its competitors. Company has launched new services such as 4G, Vodafone red service, M-Pesa, Vodafone firsts etc. Competitive strategy plan of Vodafone is based on high level of investment to build strong and best telecommunication network. The variation and innovation in product and services offer great benefit to the customers (Vodafone, 2014). Teams perception of the international business and competitive strategy challenges and opportunities The aim of Vodafone Hutchison is to target more and more customers with effective partnership for the benefit of customers. In past years, Vodafone has faced problem related to network in Australia. Vodafone became Vodafail because of network drop. The problem was due to network crash and revenue of company was decreased by 9% in the year of 2012 (news.com, 2012). SWOT analysis of Vodafone Hutchison SWOT analysis refers to strength, weakness, opportunities and threats which tell about helpful and harmful factors of a particular company. Strength: Vodafone in Australia is the best mobile network in the country. The company is prepared with the advanced network across the world which helps it to distribute the best service of communication. It has an outstanding service for the customers who want to be connected everywhere. The service of the company is best for those customers who want to get the latest information from the internet (Euromonitor, 2016). Vodafone is the one of the best international mobile telecommunications company. It has partnership with more than 40 Countries and also has very well-known market share in most countries across the world. It has strong market position also in across the world (Leite, 2008). Weakness: It is analyzed by some researchers that there is health risk by the radiation of telecom networks. There is the same case with the radiation of Vodafones networks. In some countries, there are laws regulating by different government. It will impact on the service of Vodafone (Guardian, 2011). Opportunities: By entering in new markets such as India, China, Turkey and South Africa, Vodafone has improved its performance with increasing revenue. The company has maintained good market share despite of challenges. Second thing is that, Company is trying to improve the network of 4G high speed data. It will improve the internet connectivity and therefore give the better live streaming experience. There is also a higher opportunity in mobile advertisement. It will attract new customers (BBC News, 2012). Threats: The obstacle of targeting new customers has been raised due to increased competition. The competition has come because of decreasing in tariffs for mobile services and it is also expected to decrease in future that is the reason of decreasing in revenue of the company. Licensing is also another issue that the telecom industries are facing in the market which may also increase the competition (Brand Finance, 2011). Review current International Business and Competitive Strategy Plan of benchmarked company (SingTel Optus) SingTel Optus Pty Limited is the largest mobile communication network in Australia. The company provides wide range of communication services such as mobile network service, internet services, digital media services, national and long distance services, mobile services etc. The aim of the company is to expand its business through subscription TV services i.e. MeTV, IPTV etc. For targeting more customers, company has launched 4G network services and tried to cover rural areas so that everyone may get the best services of network. By these new services, company will be able to get new customers and more service areas (Optus, 2013). Vision of the company is to provide best services to its customer and to become most trusted and loved network or brand among the people. The competitive strategy of the company consists of five values i.e. focus on customer, challenger spirit, personal excellence, honesty and teamwork. The business model and strategy of the company focuses on where it gets opportunities to differentiate its services from others. It seeks long term growth of the business. Company always does planning to reduce the risks. Along with the customers, company always takes care of shareholder also. Company always seeks to deliver values and expected higher returns to its shareholders. By the business strategy, 98.5% customers are covered by 3G network and 86% customers are covered by superfast 4G network. Company has launched an app named MyOptus App for the customers to manage their prepaid mobile and prepaid mobile account (Optus, 2015). Teams perception on the benchmark organization SingTel Optus Pty Limited has an effective management team which does their work with honesty and loyalty. The company is recognized as the talented and diverse employees. The managers in the company have unique talent, capabilities, experience and characteristics to their work. The company has a team of hard working people who care about the customers and try hard to provide the best services as much as possible (Optus, 2016). SWOT analysis of SingTel Optus Pty Limited Strength: SingTel Optus Pty Limited is one of the largest telecommunication companies in Australia. Company is most rusted and reliable brand among the customers. It is continuously growing mobile and Internet Company by targeting rural areas. The availability of its networks is across a vast region within the country (The conversation, 2015). Customers and employees are the major strengths of the company. In the company, there are about 8500 employees who are experienced and capable in their work Although the company is small player in the market, but it has strengthen its brand name by unique services and delivery of products. Company has strong market position in the mobile and broadband market. Strong market position has enable Optus to get competitive advantage and benefit (SingTel Optus, 2016). Weakness: Although company has got good position in the market but still company has some weakness in its operations. The company has limited presence in the country as compared to its global competitors. Where there is no availability of the company, competitors will get benefit to attract the customers. Company might lose its position as first movers (Lacy Askew, 2003). Opportunity: Company may target new customers in different countries. It can target those visitors who come to Australia for visiting. The numbers of customers can be increased by focusing on the tourists. They may choose the attractive plans launched by the company such as Optus EPIC SIM plan. There is a huge opportunity with the mobile market and broadband services for the company (Heffernan, 2104). Company can give attractive plans to its customers to increase the use of Smartphones apps such as snap chat, Viber, Whatsapp etc. Company can earn more profits by capitalizing on 3G and 4G services. It can make good profits and can be the fastest growing segments. Threats: There are lots of competitive pressures on the company because of its competitors. Competitors are trying to provide many attractive services to attract the customers. This is the major threat for the company. There are new technologies introducing day by day. Company also needs to introduce new technologies in its business to maintain its brand image among the customers. Plans are very costly for the customers to talk on mobile phones . Apart from this, merger and acquisition may effect on its reputation in the market. It may decrease the value of its market shares (Optus, 2012). Other observations and Conclusions Although Vodafone Hutchison Australiahas faced many challenges in Australian market, but it has proved itself the best network of the country. Vodafone is a strong and international brand among the Australian population. It has announced some effective and attractive plans which make it unique from the others (Agius, 2013). There are some plans announced by the company: Vodafone Hutchison has announced the plan named Red Plan for users. In this plan Red plan user will not give any charge for the first two months of data access. By this innovative plan, company gives assurance to the users that they dont need to give extra bills for their internet access. Vodafone Hutchison is proving itself as guaranteed network. For this, company has offered a money back scheme to the users. If user does not get network in their area then company will give back money to the users. Vodafone Hutchison is providing a huge staff for the call centers to listen the queries and complaints of the customers. Company is also providing the international roaming facility in reasonable prices. If customers are travelling in another country but still company will provide services and plans on the rate of Australian market (Whatphone, 2016). In past, Vodafone has faced many issues reacted to customer service and network. Company has handled the situations and complaints in very effective manners. The result is that the company is now most trusted and reliable brand among the customers (Hanlon, 2014). In conclusion, it has been analyzed that Vodafone Hutchison is a brand name in telecommunication market. It is the second largest mobile network in the world. Vodafone has adopted unique competitive strategy plan to compete with the other companies. Company has provided wide range of services and plans to its customers and the result is that it is the most trusted brand among the competitors. Company has well trained employees, suitable prices of plans and services and a brand new network. The main aim of the company is to be best network for communication and improve the reputation of the company for the long term growth. Recommendations: Although Vodafone Hutchison has maintained good image in the market, but the company still needs to improve in some areas. Here are some recommendations for improvements: Vodafone should create a new team to handle Vodafones facebook page because time is digital now and most of the customers are using social media. By handling queries on facebook, company may achieve higher satisfaction level of customers. Company should focus on improvement in vertical communication between in-store employees and management. By this improvement, company will be able to what customers are complaining about and how to deal with those complaints and problems in future. Company should improve the communication with its stakeholders regarding issues of network coverage. It can be done by explaining the actual problem. Company should be more clear, open and honest with network coverage issues. By telling the customers, they will know that something is really being done to fix the problem. Summary In the report, the description of the Vodafone Hutchison Australia and its business strategy is clearly described. It is the famous and leading telecommunication company in the world. It is the second largest mobile network company in the world. The aim of the company is to provide the best and innovative services to its consumers. It is geographically diversified business with developed and advanced network. By the SWOT analysis, it would be easy to get the information about the working and operating environment of the Vodafone Hutchison in the competitive market. It is clearly observed that Vodafone Hutchison is a vast experienced company in telecommunication market, but it is still facing lots of challenges in the competitive market. To overcome from the challenges, the recommendations are given in the report. The company is seeking the diversification as the key driver of the inventions, technology and creativity. The difference in workforce and innovation in business operations will help the company in differentiating with the other competing companies. By adopting innovative competitive strategy and some changes, company will be able to compete more effectively. International Business and Competitive Strategy Plan of the SingTel Optus Pty Limited is also helping to achieve the companys goals. The effective plan and well experienced employees are the key functions of the company to fulfill its goals. The diverse workforce and innovative strategic plan helps in differentiating the company with the other competing companies. The team of the company is working together to set the new image of the company among the consumers and stakeholders. References Adhikari, S., (2016). Vodafone promises new phone every year, takes aim at telco paralysis. Retrieved on 9th September 2016 from https://www.theaustralian.com.au/business/companies/vodafone-promises-new-phone-every-year-takes-aim-at-telco-paralysis/news-story/f71498e81f413b70df0dc050f3e487d4Agius, A., (2013). Vodafone Australia: Engineering a comeback. Retrieved on 9th September 2016 from https://reckoner.com.au/2013/06/vodafone-australia-engineering-a-comeback/BBC News, (2012). O2, Vodafone, and a 4G promise. Retrieved on 9th September 2016 https://www.bbc.com/news/technology-18355569Brand Finance, (2011). Vodafone is the worlds most valuable Telecoms brand. Retrieved on 9th September 2016 https://brandfinance.com/news/in_the_news/vodafone-is-the-worlds-most-valuable-telecoms-brand/Euromonitor, (2013). Vodafone Group Plc in Consumer Electronics. Retrieved on 9th September 2016 from https://www.euromonitor.com/vodafone-group-plc-in-consumer-electronics/reportGuardian, (2011). Vodafon e price rises unleash customer fury. Retrieved on 9th September 2016 from https://www.theguardian.com/money/2011/sep/23/vodafone-price-rises-customer-furyHAGAN, R., (2014). Inside Vodafones mission to get back on Australias good side. Retrieved on 9th September 2016 from https://www.marketingmag.com.au/hubs-c/feature-inside-vodafones-mission-to-get-back-on-australias-good-side/Hanlon, J., (2014). Is the Vodafone network better than before? Retrieved on 9th September 2016 https://www.whistleout.com.au/MobilePhones/Guides/is-vodafone-network-goodHeffernan, M., (2014). Optus profit jumps despite weak result in mobiles. Retrieved on 9th September 2016 https://www.smh.com.au/business/optus-profit-jumps-despite-weak-result-in-mobiles-20140212-32je1.htmlIBISWorld, (2015). Vodafone Hutchison Australia Pty Limited - Profile Company Report Australia. Retrieved on 9th September 2016 from https://www.ibisworld.com.au/enterprisefull/default.aspx?entid=12703Lacy, C., Askew, K., (2003). Optus rep ort finds major problems. Retrieved on 9th September 2016 https://www.smh.com.au/articles/2003/03/17/1047749691015.htmlLeite, T., (2008). Business Analysis and Valuation of Vodafone Group. Retrieved on 9th September 2016 from https://brage.bibsys.no/xmlui/bitstream/handle/11250/168107/Saplitsa%202008.pdf?sequence=1News.com, (2012). How did Vodafone become Vodafail. Retrieved on 9th September 2016 from https://www.news.com.au/finance/business/how-did-vodafone-become-vodafail/story-fnda1bsz-1226496461128Optus, (2012). Optus 2012 Sustainability Report. Retrieved on 9th September 2016 https://www.optus.com.au/opfiles/Aboutoptus/Assets/StaticFiles/PDF/Optus_CR_Report_2012_Online_0113.pdfOptus, (2013). Changing the world of communication. Retrieved on 9th September 2016 from https://media.optus.com.au/wp-content/uploads/2013/08/SingTelAnnualReport2013.pdfOptus, (2016). Our people. Retrieved on 9th September 2016 from https://www.optus.com.au/aboutoptus/About+Optus/Corporate+Responsibility /Our+People/Diversity+%26+culture/Diversity+and+cultureOptus, 2015. BRIGHT IDEAS FOR A BRIGHT FUTURE. Retrieved on 9th September 2016 from https://www.optus.com.au/opfiles/Aboutoptus/Assets/StaticFiles/PDF/Sustainability-Report-2015.pdfRowland, C., (2014). Vodafone update: 4G now reaches 23 million Australians, VoLTE is coming and mobile blackspot schedule announced. Retrieved on 9th September 2016 from https://ausdroid.net/2016/04/05/vodafone-update-4g-now-reaches-23-million-australians-mobile-blackspot-schedule-announced/SingTel Optus, (2016). Annual report 2015. Retrieved on 9th September 2016 https://media.optus.com.au/category/annual-reports/The Conversation, (2015). Optus, the new player in Australias sports media rights battle. Retrieved on 9th September 2016 https://theconversation.com/optus-the-new-player-in-australias-sports-media-rights-battle-50069Vodafone Group. (2014).Annual report. Retrieved on 9th September 2016 from https://www.vodafone.com/content/annualreport/annu al_report14/downloads/strategic_report.pdfVodafone Hutchison, (2016). Company Information. Retrieved on 9th September 2016 from https://www.vodafone.com.au/aboutVodafone, (2011). History and development. Retrieved on 9th September 2016 from https://www.vodafone.com/content/annualreport/annual_report11/additional-information/history-and-development.htmlWhatphone, (2016). Vodafone mobile review- Independent Australian Review, Retrieved on 9th September 2016 from https://whatphone.com.au/vodafone/vodafone-mobile-review/

Summary of the Ballot or the Bullet free essay sample

Malcolm X emphasizes voting as a solution to ending discrimination against Blacks. He addresses the poor leaders and the denial of voting rights to Blacks. He saw that elections had been narrowly decided and that the Black vote was the deciding factor in these elections. (PARAGRAPH 10) He wanted people to understand that when candidates promise to pass legislation favorable to Blacks, those candidates must be held accountable after the elections and that these empty remises and stall tactics needed to end. PARAGRAPH 16) He pointed out that in the south, Blacks were completely being denied their voting privileges while in the north, politicians would remap the district voting lines where Blacks are a majority, to prevent those that the politicians did not want in office from getting elected. (PARAGRAPH 20) Malcolm X says that either the ballot or the bullet are the only solutions to the civil rights struggle they face.That through legislation, the government must allow Blacks proper voting rights or a violent approach will be their method to influence government into that decision. We will write a custom essay sample on Summary of the Ballot or the Bullet or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page He also stated that because of the corruption of the government, they had to appeal to the world and not Just the United States. The issue of Black discrimination needed to rise from a civil rights issue too human rights Issue, allowing their case to be taken too United Nations omitted that deals with human rights.This plan would have America being forced to deal with the issue of Black civil rights on a world stage In front of a General Assembly. (PARAGRAPH 32-33) Malcolm X believes that the Black community needs to put aside their differences and unite and tell the leaders of the communities and country that legislation change must come and a decision needs to be made Immediately or else those leaders will force a hostile climate.

Free Essays on Meiji Restoration

rusting propped up against their desks as they kept the accounts of their lords. Many of these Samurai ceased being able to make a reasonable living so they went into debt to the merchants. The merchants, who were at the very bottom of the Confucian hierarchy, began to have more and more power over the Samurai who were in their debt. Merchants, once scorned under the Confucian hierarchy, became more powerful as Japan’s barter economy gave away to a new money economy. The hustle of the merchants turned the world of the Samurai upside down. Japan was a society about to explode. The coming of the West had struck the spark. In 1853, four American war ships steamed up the bay near Yedo. Commanded by Commodore Perry, the Americans had come to open up Japan. They wanted water and coal for their whaling ships and china trade. The Japanese were astounded at the power of Perry’s vessels. They called them black ships for the ominous smoke that billow... Free Essays on Meiji Restoration Free Essays on Meiji Restoration The Meiji Restoration For two centuries Japan had been locked away from the outside world. By 1615, after a century of civil war, the powerful Lord Tokugawa had defeated his enemies and declared himself Shogun, ruler of all Japan. Tokugawa divided society into four ranks: at the bottom were the merchants; then came the artisans; just above them were the farmers, who gave up half their rice harvest to those at the top, the Samurai. Only Samurai had the right to carry swords. The law of the land set them apart. The Tokugawa Shogunate was a kingdom built for war that began to crumble after 200 years of peace. It was the most orderly place imaginable. It was a completely schematized society where everybody knew who he was and what he had to do. But, in fact, because it was so idealized and so orderly and so tidy, history got away from it. The Samurai were the elite in the Tokugawa system - had not been allowed to raise its swords for 200 years. In between, had become civil servants, swords rusting propped up against their desks as they kept the accounts of their lords. Many of these Samurai ceased being able to make a reasonable living so they went into debt to the merchants. The merchants, who were at the very bottom of the Confucian hierarchy, began to have more and more power over the Samurai who were in their debt. Merchants, once scorned under the Confucian hierarchy, became more powerful as Japan’s barter economy gave away to a new money economy. The hustle of the merchants turned the world of the Samurai upside down. Japan was a society about to explode. The coming of the West had struck the spark. In 1853, four American war ships steamed up the bay near Yedo. Commanded by Commodore Perry, the Americans had come to open up Japan. They wanted water and coal for their whaling ships and china trade. The Japanese were astounded at the power of Perry’s vessels. They called them black ships for the ominous smoke that billow...

Important Lines of Latitude and Longitude

Important Lines of Latitude and Longitude Four of the most significant imaginary lines running across the surface of Earth are the equator, the Tropic of Cancer, the Tropic of Capricorn, and the prime meridian. While the equator is the longest line of latitude on Earth (the line where Earth is widest in an east-west direction), the tropics are based on the suns position in relation to Earth at two points of the year. All three lines of latitude are significant in their relationship between Earth and the sun. Running in the opposite direction, north-south, the prime meridian is one of the most important lines of longitude on Earth. Equator The equator is located at zero degrees latitude. The equator runs through Indonesia, Ecuador, northern Brazil, the Democratic Republic of the Congo, and Kenya, among other countries. It is 24,901.55 miles (40,075.16 km) long. On the equator, the sun is directly overhead at noon on the spring and fall equinoxes- around March 21 and September 21 each year. The equator divides the planet into the Northern and Southern Hemispheres. On the equator, the length of day and night are equal every day of the year: day is always 12 hours long, and night is always 12 hours long. Tropic of Cancer and Tropic of Capricorn The Tropic of Cancer and the Tropic of Capricorn each lie at 23.5 degrees latitude. The Tropic of Cancer is located at 23.5 degrees north of the equator and runs through Mexico, the Bahamas, Egypt, Saudi Arabia, India, and southern China. The Tropic of Capricorn lies at 23.5 degrees south of the equator and runs through Australia, Chile, southern Brazil (Brazil is the only country that passes through both the equator and a tropic), and northern South Africa. The tropics are the two lines where the sun is directly overhead at noon on the two solstices- about June 21 and December 21. The sun is directly overhead at noon on the Tropic of Cancer on June 21 (the beginning of summer in the Northern Hemisphere and the beginning of winter in the Southern Hemisphere), and the sun is directly overhead at noon on the Tropic of Capricorn on December 21 (the beginning of winter in the Northern Hemisphere and the beginning of summer in the Southern Hemisphere). The reason for the location of the Tropic of Cancer and the Tropic of Capricorn at 23.5 degrees north and south, respectively, is due to the axial tilt of the Earth. The Earth is tilted 23.5 degrees from the plane of the Earths revolution around the sun each year. The area bounded by the Tropic of Cancer on the north and Tropic of Capricorn on the south is known as the tropics. This area does not experience seasons, because the sun is always high in the sky. Only higher latitudes, north of the Tropic of Cancer and south of the Tropic of Capricorn, experience significant seasonal variation in climate. Areas in the tropics can be cold, however. The peak of Mauna Kea on the Big Island of Hawaii stands nearly 14,000 feet above sea level, and snow is not unusual. If you live north of the Tropic of Cancer or south of the Tropic of Capricorn, the sun will  never  be directly overhead. In the United States, for example, Hawaii is the only location in the country that is south of the Tropic of Cancer, and it is thus the only location in the United States where the sun will be directly overhead in the summer. Prime Meridian While the equator divides Earth into Northern and Southern Hemispheres, it is the prime meridian at zero degrees longitude and the line of longitude opposite the prime meridian (near the International Date Line) at 180 degrees longitude that divides Earth into the Eastern and Western hemispheres. The Eastern Hemisphere consists of Europe, Africa, Asia, and Australia, while the Western Hemisphere includes North and South America. Some geographers place the boundaries between the hemispheres at 20 degrees west and 160 degrees east to avoid running through Europe and Africa. Unlike the equator, the Tropic of Cancer, and the Tropic of Capricorn, the prime meridian and all lines of longitude are completely imaginary lines and have no significance to Earth or its relationship with the sun.

The International Financial Market in the 21st Century Essay

The International Financial Market in the 21st Century - Essay Example To protect themselves against these risks, parties to international transactions, especially the lenders, should take it upon themselves to ensure that the eventuality of disputes in the future will not catch them off guard by conducting extensive assessment of potential risks attached to the transaction in the early stage of the documentation of the transaction and protecting themselves by adopting well-thought-out strategies to eliminate or at least minimise those risks. Roger McCormick (2007) defines legal risk as chiefly referring to the risk of loss when the document evidencing the transaction subsequently turns out not having the same legal effect as the parties intended it to be or when either or both parties institute adverse claims. Moreover, ensuring protection against legal risk is difficult considering that most of this type of risk, such as credit risk, currency rate, and interest risk, is volatile as well as usually brought on by the parties themselves. 1 The legal aspe ct of international finance is concerned with the assessment and identification of these legal risks, quantifying them and developing strategies that would completely eliminate and if not, at least minimise them. Table 1 Risk in International Finance 2 In assessing the risk of lending to an entity with cross-border operations, the first step is to identify the risks that such entity is involved. Table 1 summarises the general risks entailed in conducting international financial transactions. These risks are categorized into firm-specific risks, country-specific risks, and global-specific risks. Firm-specific risks refer to the risk of loss resulting from the company’s structure as an operating business and country-specific risks are those endemic in a particular country because of its political, social, and legal structures. Global-specific risks, on the other hand, are those that are attached to forces operating on a global scale that may interrupt business operations such a s terrorism. 3 The roles of these risks in the legal aspect of international finance are their general potential to cause business disruption and subsequent losses to business operations that may alter contractual terms between parties who had previously entered into a contract of loan to finance a business operation in a territory outside of the state of the lender. In the example of the Oceania International and Lehman Wrecker proposed transaction, the risk of lending to the former by the latter can be first assessed by looking into the risks covered by Fig. 1. The loss or losses that Oceania International might incur if any of the risks enumerated therein materializes will necessarily affect the agreement between the two considering the possibility that Oceania International might not be able to meet its obligation of paying its loan. Of all the risks that a lender faces when lending money to an entity conducting business operations outside of the lender’s state country ri sk is the most significant. Country risk has become so important in the conduct of international finance that according to Hoti and McAleer (2002), various country risk rating agencies, such as the Economist Intelligence Unit, Euromoney, Institutional Investor, International Country Risk Guide, Moody’s, Political Risk Services and Standard and Poor’s, have recently surfaced.

Integrated Marketing Communications Essay Example | Topics and Well Written Essays - 1250 words

Integrated Marketing Communications - Essay Example Exchange of information forms a vital element, in marketing, besides nurturing and maintaining a sustainable relationship between an organization and its customers or the market. The high competition in the marketing industry calls for elaborative actions by organizations to adapt holistic marketing strategies that can satisfy the existing market demands. The advancements in technology and the ever-increasing ease of information access by customers make it inevitable for organizations to adopt strategies with high impact on the targeted market audience in the open economy. Integrated marketing communications (IMC) is among various globally adopted trends of communication by organizations and companies, as a landmark advancement in marketing, to cope with the competition. It entails the use of a blend of promotional methods that complement each other to achieve the objectives of marketing. The plan applied in IMC appreciates the role of communication in advertising and promotion among other objectives of marketing. IMC utilizes the role of public relations, sales promotion and personal selling to create profound impact through communication, which is clear and consistent, as a marketing strategy. It also entails that use of other strategies as direct marketing and brand marketing coupled with distinct management of customer relationship (Yeshi 2012, p.220). IMC ensures that consumers have a consistent image of the marketplace using plans that promotes and markets the organization or the brands (Kitchen 2004, p.21). It achieves this objective by employing a central messaging function that ensures that all information passes a common theme and hold a common position. The evolution of IMC is traceable from the 1990s (Sisodia & Telrandhe 2010, p.136) and overdid the traditional advertising method that prevailed in the market, notably in the 1980s. Organizations, however, broadened their perspective of marketing communication by integrating a number of factors in mar keting. Given the various challenges faced by organizations, organizations adopted promotional tools that blended the traditional methods of advertisement. Sales promotion, public relations as well as the use of direct marketing were among the developments adopted by organizations as parts of reforms in marketing. The progress toward IMC involves efforts by firms to coordinate various elements aimed at promotion of their products while maintaining communication with customers. They abandoned the prior situation where organizations and firm depended primarily on media advertising. Involvement in non-advertising areas enabled the agencies to gain control of their clients was a key change in the marketing, under IMC. The major focus of IMC was to maximize on the impact of communication as a tool in marketing. The use of maximum communication impact emanates from the fact that consumer’ sensitivity or awareness of organization or products is a factor of the messages they get or t he extent of contact that they have. IMC is a sophisticated marketing strategy that differs from the traditional methods of advertising from a number of considerations. The traditional advertising and promotion

The Ultimate of Reality: Reversible Causality :: Philosophy Science Physics Papers

The Ultimate of Reality: Reversible Causality Metaphysics is the search for an ultimate principle by which all real things and relations are ordered. It formulates fundamental statements about existence and change. A reversible (absolute) causality is thought to be the ultimate of reality. It is argued that a real (causal) process relating changes of any nature (physical, mental) and any sort (quantitative, qualitative, and substantial) reverses the order of its agency (action, influence, operation, producing): real causation must run in the opposite direction, or change to the opposite effect. A reversible process is a cyclical process, and all cyclical processes are reversible. The world is becoming active because it produces reversible processes; reversible processes organize the world. The world is the totality of interrelated cyclic processes occurring with all kinds of agents (objects, substances, and things). That the world is, is apparent, but what the world is, is neither evident, nor easy to comprehend. The theoretical analysis of the universe has still been the hardest problem for metaphysics the object of which is to determine the nature of things and relations and to discover the ultimate principle ordering all things and changes into one world. The situation is much complicated by the contradictory interpretations of metaphysics, or the first philosophy, dialectics, natural theology, transcendental philosophy, such as "the science of realities laying behind appearances" (Plato); "the science of being as such" (Aristotle); "the study of change; of events or processes" (Whitehead); what "concerns with the whole of reality" (Peirce). In accordance with the ontological standpoint, there are also different meanings of reality: "the totality of phenomena connected according to necessary rules" (Kant); "the perfectly ordered whole" (Hegel); "the sum total of all its being and events now" (James); "the complete totality of things"; "a coherent or integrated system of systems such as the physical, the biological, the chemical and the social" (Bunge); "the all-embracing universe including mind as well as matter"; "the totality of objects and events"; "the system of natural existencies, forces, changes, and events", or "the entire material universe and its phenomena". Generally, the world, the subject matter of metaphysics, is considered either as the maximal self-existent thing (object), or the maximal self-existent situation, or the maximal self-existent process. 2. A State Metaphysics as General Theory of the World According to the chosen priority, either object in general, or change in general, usually two types of metaphysics have been distinguished: Object Ontology and Process Ontology.

Race and Ethnicity Essay

Stereotypes have existed in a very long time, and almost everyone has stereotyped a person or has been considered as belonging to a particular group of stereotypes. But what is a stereotype actually? Stereotyping is a way to group races or individuals together and make a judgment about them, without even knowing them. It’s a belief about a certain social group or type of individuals. Stereotypes can be positive, however stereotypes are most often associated with negativity. Stereotypes often exist about cultures and countries as a whole, and it makes it easier to define a country or race, if you put them in specific groups. Almost every country or race has a stereotype. There exist infinitely many different stereotypes. As said before, they exist based groups and race, but also on gender and age. There are common stereotypes, which is about and between the cultures. Some common stereotype examples are, that all Asians have high IQs or black people are always connected to crime and violence. It’s grouping the race together saying that every Asian person is smart and every black person is criminal. Another type of stereotyping is the individual, which is about skaters, emos, gangsters and so on. Emos are stereotyped as being depressed people, who listen to sad music and cut themselves. Individual stereotypes are most between teenagers and in the schools, because younger people want to make one group or person superior and above another group or person. Stereotypes are not just about different races and backgrounds however. Gender and ago stereotypes also exist in our society. For example, if you say that men are better than women, you’re stereotyping all men and all women. The invention of stereotypes has come naturally though time. When we see persons we don’t know, we automatically begin to put them in different groups in our head. It makes us believe we actually know them better or know what type of persons they are. An example can be a person from the Middle East, because many people often connect them with only troubles and thefts. In that way we personally feel more safety, because then we might say to ourselves that we have to take care and be more careful about what to say so there won’t be any problems. On the other hand our thoughts about stereotypes aren’t always negative. We say that Italian are great cooks and make delicious food, which is a positive stereotype about Italy. ThereforeIda Jessen og Rikke Hemmingsen HH1C Silkeborg Handelsgymnasiet aren’t stereotypes the same as prejudices. Stereotypes are often exaggerated and funny and prejudices are only negative opinions about people and things. Stereotypes always appear negative in the medias. Again we’re comparing with the people from the Middle East. When there has been a crime and they’re talking about it in the medias, it has always been told loud and clear if it’s immigrates who had make a crime. On the other hand when it’s a local person, it has never been told. Therefore we actually compare stereotypes with only bad things, because that’s how it has been appeared in the medias and it affects us, but stereotypes are often fun.

Essay on “International Marketing Plan Olive Oil”

Essay on â€Å"International Marketing Plan: Olive Oil† Executive Summary Unhealthy eating habits and unhealthy diets have become a subject of increased concern among many individuals in the society. This can be attributed to the increased health related issues such as heart diseases and poor dietary standards. With such concerns, many consumers have become keen on the type of foods they consume thereby leading to the growth of a niche market. Spanish Olive Oil Exporters is dedicated to the provision of new alternatives that will enable health-conscious consumers to access the highest quality Olive oil products while at the same time being able to maintain their healthy eating standards. Spanish Olive Oil Exporters is a new innovative company committed to satisfying the needs of consumers without compromising the taste and quality of Olive Oil products. At Spanish Oil Exporters, the company is able to fulfill this objective by delivering Extra Virgin Olive Oil, Extra Light Olive Oil, and Organic Olive Oil to local and international markets. The company aims to supply Olive Oil brands to targeted consumers in the UK market. Through an exclusive contract with London Oil Plc., Spanish Oil Exporters will be privileged to obtain a competitive market advantage in the UK market. Olive Oil products distributed by our company are of superior quality coupled with its versatility characteristics that makes it ideal for different purposes. For instance, Spanish Olive Oil is suitable for cooking, for beatification, and for health purposes.In the UK market, Spanish Olive Oil Exporters aims to distribute its olive products through direct sales, retail distributors, health clubs, sp ecialty stores, and Spanish Exports online stores. The marketing team that is made up of highly skilled and motivated personnelhas designed a well-crafted marketing mix aimed at reaching all consumers in the identified target market. Equally, the marketing team, though research, has studied the marketed, and analyzed the competitive strategies used by possible competitors. Even though the UK Olive Market holds huge potentials, there are an increased number of companies importing olive oil. Currently, the major competitor is Unilever UK. Speaking of financial issues, the budgetary outlook for Spanish Oil Exporters is exceptionally promising because the financial projections show a positive outcome, with high gross margins. It is with this outlook, major company strengths, and dedicating goals that Spanish Oil Exporters aims to prosper and develop a sustainable business in the UK market. Company Overview and Objectives Spanish Olive Oil Exporters is a leading olive producing and distribution company based in Spain. It is involved in the production and distribution of quality olive oil products suitable for cooking, health purposes and for cosmetics. Olive Oil products distributed by the company include Extra Virgin Olive Oil, Extra Light Olive Oil, and Organic Olive Oil. Primarily, the company intends to enter the UK market using the merger/collaborating market entry-strategy with London Oil Plc.The company has more than 20 years of experience in the oil industry and this act as symbol of prestige and quality for the company. Spanish Olive Oil Exporters is dedicated to the provision of new alternatives that will enable health-conscious consumers to access the highest quality Olive oil products while at the same time being able to maintain their healthy eating standards. Equally, the company aims to develop positive working relationships with consumers and distributors in order to build long-lasting partnerships and sustainable businesses. The company also aims to continue producing superior Olive Oil products and engage in sustainable and sustainable business practices. Finally, as a part of its community social responsibility, Spanish Olive Oil Exporters aims to participate in many charitable foundations and community health-based functions that reflect the company’s dedication to promoting a healthy living. Product Description Spain is the world’s leading producer and distributor of Olive oil. This can be in part due to the favorable climatic conditions suitable for the cultivation of Olive oil and in part due to the country’s ability to cultivate different varieties of Olive oil characterized by different flavors and tastes. Olive Oil is suitable for cooking, health, and beauty. Speaking of cooking, Olive oil is tasty, aromatic, and gives meals a sweet flavor. For healthy purposes, Olive Oil is composed of several active ingredients that help the human body to reduce the risks of common diseases. For beauty purposes, Olive oil is suitable for cosmetic functions such as adding a healthy and radiant appearance to skin, hair, and nails. Situation Environment PEST Analysis This entails the analysis of external factors in the macro-environment that are beyond the control of our company but they also affect all companies(Kotler, Keller, 2009). These external factors can present themselves as both threats and as opportunities to the company. For this reason, the PEST analysis of the UK will provide Spanish Oil Exports the essential tool for developing marketing strategies and strategic plans to further its Olive Oil business in the region. Political/Legal The Oil industry in the United Kingdom is highly influenced by government laws and regulations that most originate from health concerns and the governments need to regulate business activities. The need to satisfy the minimum health standards and comply with the requirements in terms of ingredients is a force that must be considered before setting up the business. Other influential factors that might affect the business activities ofSpanish Oil Exports include taxes, subsidies, and duty. Economic The oil industry is plays an instrumental role in the economy of the United Kingdom. Other than contributing to the growth of the economy in terms of GDP, the Oil industry creates employment opportunities to other sectors. Growth abilities of companies, entering intostrategic alliances and mergers, and expansion prospects all depend on economic factors within the UK. Consumers’ consumption patterns also depend on their income levels. Social/cultural factors The increased trend of eating habits and unhealthy diets becoming a subject of concern among many individuals in the societyhighly influences consumption patterns for many consumers. Spanish Olive Oil Exporters understands this phenomenon and aims to target our customers based on this line of thinking.Customers’ tastes and preferences for quality products, and the prestige associated with the consumption of Olive oil products are other factors that will encourage the consumption of Olive Oil products. Younger generations are ready to spend more money on cosmetic products while older generations are more conscious about their health eating patterns. Technological factors Technological advancements play a critical role in industrial production and as well in hybrid production of agricultural seeds. The increased usage of the internet will bring positive effects as far as information search and online purchases are concerned (Strokes, 2008). Other technological factors that enhance the UK market include well-developed E-commerce market, and well-developed infrastructural facilities that will increase production efficiencies(Strokes, 2008). SWOT Analysis These analyses refer to tools used for auditing the company and its ability to focus on key issues within the surrounding environment(Kotler, Keller, 2009). As such, the SWOT analysis identifies the strengths and weaknesses of Spanish Olive Oil Exporters as well as the threats and opportunities that might stand on its way. Strengths Spanish Olive Oil Exporters is guided by values, principles, and goals that are aimed at realizing a sustainable future All business activities are targeted towards satisfying the health needs of the client The company delivers Olive oil products of the highest and fines quality The company has a variety of Olive Oil products The company will benefit from the developed distribution system due to its alliance with Unilever UK Excellent professional skills and abilities of the marketing team Weaknesses Does not have much weaknesses Lack detailed understanding of the UK market Depends on a strategic alliance and hence, majority of decisions have to be consulted Amalgamation of cultures Opportunities The growing Olive oil industry in the UK Availability of expansion opportunities for its Olive oil products The willingness to satisfy the needs and aspirations of clients which are constantly changing Economies of scale from the strategic alliance with Unilever UK Threats Increasing competition from Olive Oil imported from Italy and Greece Reserved buyer behavior due to different cultures Black market trading of unpackaged oil can impede the market for Olive oil marketed by the company Market Analysis and Trends The consumption of Olive Oil in the UK has been on a steady increase over the past few years. All the 30 million liters of Olive oil consumed in the UK in 2010 were imported and revenue collected (in excess of  £160 Million) from the Olive Oil industry surpassed the total amount spent on vegetable oil (International Olive Oil Council, 2011).Factors that promote the increased consumption of Olive oil in the UK can be attributed to the health, nutritional, and environmental benefits of Olive oil production and consumption. Consumption trends in the UK also show that Extra Virgin oil is the most consumed type of olive oil with increased consumption in other brands of olive oil. The negative publicity from the media regarding high saturated fats and chemically produced cosmetic products drives consumers towards the healthier oils and less risky cosmetic products such as products produced from Olive oil. Specific Markets and Segments The UK olive oil consumption market is predominantly mixed, and therefore, Spanish Olive Oil Exporters will target several individuals ranging from families to single individuals. For marketing purposes, all demographic segments will be targeted (Young and old). This increases the level of attractiveness. However, the unique feature is that the potential customers for our product are consumers who value their health and are conscious about their eating habits. Other than the health aspect of our customers, out targeted market will be segmented according to the financial ability of customers to pay for the olive oil products. Competition Nearly, all olive oil products in the UK market are imported and therefore, Spanish Olive Oil Exporters expects to face competition from other external suppliers. However, the major competitor will be Unilever UK, which is an internationally recognized company in the production of consumer products. The competitive advantage of Spanish Olive Oil Exporters lies in the health concern that drives consumers to consume the right products that suits their health. The company’s products are also highly versatile. Marketing Objectives Marketing objectives: SMART The marketing objectives for the Spanish Olive Oil Exporters are developed using the SMART principle. Other than being specific to Spanish Olive Oil Exporters, the objectives are measurable, achievable, realistic, and time specific(Kotler, Keller, 2009). These principles are critical for helping the Company to achieve success in the UK market. Profitability objectives are aimed at ensuring the company achieves a 25% return on the capital employed by the end of 2013. This is one of the prime objectives of any business initiative Market Share objectives entails gaininga 30% market share in the target market within the UK industry after 2 years. This is essential for enabling the company to enjoyed benefits associated with increased market share. Financial Objectives of Spanish Olive Oil Exporters involves obtaining annual sales averaging of  £2 million after 2 years of operation. In addition, the company aims to generate a gross margin upwards of 75% and net income exceeding 25% of sales by the fourth year. Branding objectives entail making the company’s products the preferred choice among UK consumers Marketing Strategies The Product Strategy As earlier mentioned, Spanish Olive Oil Exports intends to supply and distribute a range of olive oil products in the UK market. These products include high quality brands of products made from Extra Virgin Olive Oil, Extra Light Olive Oil, and Organic Olive Oil. The unique thing about these products other than its high quality is that they are natural, healthy, and versatile. This gives the company a competitive edge over the competitors. The Place Strategy Industry analysis and increasing trends in the UK oil industry coupled with the increased consumption of Olive Oil makes the UK an ideal market for products produced and distributed by Spanish Olive Oil Exporters. Equally, the situational analysis of the UK Olive oil industry has revealed the strengths and opportunities that must be capitalized by the company. The Promotion Strategy Spanish Olive Oil Exporters aims to distribute its olive products through several distribution mediums. These mediums include direct sales, retail distributors, health clubs, specialty stores, and Spanish Exports online stores. Speaking of communication and advertising channels, the three main approaches that will be adopted by the company include the internet (company’s website and social media networks), the print media (magazines, billboards and newspaper), and TV commercials (Kotler, Keller, 2009). Pricing Strategy The prices for the Olive oil products delivered by the company will be dependent upon the quality of the product, the quantity, and the prevailing market prices. However, the pricing will be done in a competitive manner such that it does not scare clients in addition to compromising the quality of the product. The action plan A management team consisting of qualified, highly motivated, and professional individuals will undertake marketing initiatives of the company. Every member within the team holds wide experience in the Olive oil industry coupled with his or her university education. Additionally, all members have specific roles to play and hence, they are ready to undertake their responsibilities according to acceptable standards. They include: Janssens Shelly- Marketing Manager who will be responsible for guiding all the marketing activities Kakox Yohan – head of marketing operations Nimo Wairimu- In-charge of sales and pricing related strategies Sergio Morientes – Will head the promotions activities and strategies Other action plans guided by extensive research includes building strong relationships with customers by examining and analyzing their needs, increasing the supply of products, and expanding operations to smaller cities throughout the UK after 2 years of operations or upon the recommendations from the operations manager whichever comes first. The Marketing Budget Marketing Expense Budget September-December 2012 January-April 2012 May-August 2012 Total Advertising  £13,000  £11,000  £5,000  £29,000 Websites  £3,000  £1,000  £2,000  £6,000 Promotions  £1500  £1,000  £0  £2,500 Public Relations  £0  £5,000  £10,000  £15,000 Posters and Catalogues  £3,500  £2,000  £500  £6,000 Total  £21,000  £21,000  £17,500  £47,500 Monitoring and evaluation Quarterly sales targets will be established and equated depending operational areas. Equally, tactical marketing programs will be modified to reflect the efficacy off concepts identified in the marketing mix. The company through the management believes that believe that Spanish Olive Oil products will be profitable and satisfy the given set of goals and objectives.The concluding believes for this marketingplan entering the UK market will be a viable investment for Spanish Olive Oil Exporters.