Free Essays on Meiji Restoration

rusting propped up against their desks as they kept the accounts of their lords. Many of these Samurai ceased being able to make a reasonable living so they went into debt to the merchants. The merchants, who were at the very bottom of the Confucian hierarchy, began to have more and more power over the Samurai who were in their debt. Merchants, once scorned under the Confucian hierarchy, became more powerful as Japan’s barter economy gave away to a new money economy. The hustle of the merchants turned the world of the Samurai upside down. Japan was a society about to explode. The coming of the West had struck the spark. In 1853, four American war ships steamed up the bay near Yedo. Commanded by Commodore Perry, the Americans had come to open up Japan. They wanted water and coal for their whaling ships and china trade. The Japanese were astounded at the power of Perry’s vessels. They called them black ships for the ominous smoke that billow... Free Essays on Meiji Restoration Free Essays on Meiji Restoration The Meiji Restoration For two centuries Japan had been locked away from the outside world. By 1615, after a century of civil war, the powerful Lord Tokugawa had defeated his enemies and declared himself Shogun, ruler of all Japan. Tokugawa divided society into four ranks: at the bottom were the merchants; then came the artisans; just above them were the farmers, who gave up half their rice harvest to those at the top, the Samurai. Only Samurai had the right to carry swords. The law of the land set them apart. The Tokugawa Shogunate was a kingdom built for war that began to crumble after 200 years of peace. It was the most orderly place imaginable. It was a completely schematized society where everybody knew who he was and what he had to do. But, in fact, because it was so idealized and so orderly and so tidy, history got away from it. The Samurai were the elite in the Tokugawa system - had not been allowed to raise its swords for 200 years. In between, had become civil servants, swords rusting propped up against their desks as they kept the accounts of their lords. Many of these Samurai ceased being able to make a reasonable living so they went into debt to the merchants. The merchants, who were at the very bottom of the Confucian hierarchy, began to have more and more power over the Samurai who were in their debt. Merchants, once scorned under the Confucian hierarchy, became more powerful as Japan’s barter economy gave away to a new money economy. The hustle of the merchants turned the world of the Samurai upside down. Japan was a society about to explode. The coming of the West had struck the spark. In 1853, four American war ships steamed up the bay near Yedo. Commanded by Commodore Perry, the Americans had come to open up Japan. They wanted water and coal for their whaling ships and china trade. The Japanese were astounded at the power of Perry’s vessels. They called them black ships for the ominous smoke that billow...

Important Lines of Latitude and Longitude

Important Lines of Latitude and Longitude Four of the most significant imaginary lines running across the surface of Earth are the equator, the Tropic of Cancer, the Tropic of Capricorn, and the prime meridian. While the equator is the longest line of latitude on Earth (the line where Earth is widest in an east-west direction), the tropics are based on the suns position in relation to Earth at two points of the year. All three lines of latitude are significant in their relationship between Earth and the sun. Running in the opposite direction, north-south, the prime meridian is one of the most important lines of longitude on Earth. Equator The equator is located at zero degrees latitude. The equator runs through Indonesia, Ecuador, northern Brazil, the Democratic Republic of the Congo, and Kenya, among other countries. It is 24,901.55 miles (40,075.16 km) long. On the equator, the sun is directly overhead at noon on the spring and fall equinoxes- around March 21 and September 21 each year. The equator divides the planet into the Northern and Southern Hemispheres. On the equator, the length of day and night are equal every day of the year: day is always 12 hours long, and night is always 12 hours long. Tropic of Cancer and Tropic of Capricorn The Tropic of Cancer and the Tropic of Capricorn each lie at 23.5 degrees latitude. The Tropic of Cancer is located at 23.5 degrees north of the equator and runs through Mexico, the Bahamas, Egypt, Saudi Arabia, India, and southern China. The Tropic of Capricorn lies at 23.5 degrees south of the equator and runs through Australia, Chile, southern Brazil (Brazil is the only country that passes through both the equator and a tropic), and northern South Africa. The tropics are the two lines where the sun is directly overhead at noon on the two solstices- about June 21 and December 21. The sun is directly overhead at noon on the Tropic of Cancer on June 21 (the beginning of summer in the Northern Hemisphere and the beginning of winter in the Southern Hemisphere), and the sun is directly overhead at noon on the Tropic of Capricorn on December 21 (the beginning of winter in the Northern Hemisphere and the beginning of summer in the Southern Hemisphere). The reason for the location of the Tropic of Cancer and the Tropic of Capricorn at 23.5 degrees north and south, respectively, is due to the axial tilt of the Earth. The Earth is tilted 23.5 degrees from the plane of the Earths revolution around the sun each year. The area bounded by the Tropic of Cancer on the north and Tropic of Capricorn on the south is known as the tropics. This area does not experience seasons, because the sun is always high in the sky. Only higher latitudes, north of the Tropic of Cancer and south of the Tropic of Capricorn, experience significant seasonal variation in climate. Areas in the tropics can be cold, however. The peak of Mauna Kea on the Big Island of Hawaii stands nearly 14,000 feet above sea level, and snow is not unusual. If you live north of the Tropic of Cancer or south of the Tropic of Capricorn, the sun will  never  be directly overhead. In the United States, for example, Hawaii is the only location in the country that is south of the Tropic of Cancer, and it is thus the only location in the United States where the sun will be directly overhead in the summer. Prime Meridian While the equator divides Earth into Northern and Southern Hemispheres, it is the prime meridian at zero degrees longitude and the line of longitude opposite the prime meridian (near the International Date Line) at 180 degrees longitude that divides Earth into the Eastern and Western hemispheres. The Eastern Hemisphere consists of Europe, Africa, Asia, and Australia, while the Western Hemisphere includes North and South America. Some geographers place the boundaries between the hemispheres at 20 degrees west and 160 degrees east to avoid running through Europe and Africa. Unlike the equator, the Tropic of Cancer, and the Tropic of Capricorn, the prime meridian and all lines of longitude are completely imaginary lines and have no significance to Earth or its relationship with the sun.

The International Financial Market in the 21st Century Essay

The International Financial Market in the 21st Century - Essay Example To protect themselves against these risks, parties to international transactions, especially the lenders, should take it upon themselves to ensure that the eventuality of disputes in the future will not catch them off guard by conducting extensive assessment of potential risks attached to the transaction in the early stage of the documentation of the transaction and protecting themselves by adopting well-thought-out strategies to eliminate or at least minimise those risks. Roger McCormick (2007) defines legal risk as chiefly referring to the risk of loss when the document evidencing the transaction subsequently turns out not having the same legal effect as the parties intended it to be or when either or both parties institute adverse claims. Moreover, ensuring protection against legal risk is difficult considering that most of this type of risk, such as credit risk, currency rate, and interest risk, is volatile as well as usually brought on by the parties themselves. 1 The legal aspe ct of international finance is concerned with the assessment and identification of these legal risks, quantifying them and developing strategies that would completely eliminate and if not, at least minimise them. Table 1 Risk in International Finance 2 In assessing the risk of lending to an entity with cross-border operations, the first step is to identify the risks that such entity is involved. Table 1 summarises the general risks entailed in conducting international financial transactions. These risks are categorized into firm-specific risks, country-specific risks, and global-specific risks. Firm-specific risks refer to the risk of loss resulting from the company’s structure as an operating business and country-specific risks are those endemic in a particular country because of its political, social, and legal structures. Global-specific risks, on the other hand, are those that are attached to forces operating on a global scale that may interrupt business operations such a s terrorism. 3 The roles of these risks in the legal aspect of international finance are their general potential to cause business disruption and subsequent losses to business operations that may alter contractual terms between parties who had previously entered into a contract of loan to finance a business operation in a territory outside of the state of the lender. In the example of the Oceania International and Lehman Wrecker proposed transaction, the risk of lending to the former by the latter can be first assessed by looking into the risks covered by Fig. 1. The loss or losses that Oceania International might incur if any of the risks enumerated therein materializes will necessarily affect the agreement between the two considering the possibility that Oceania International might not be able to meet its obligation of paying its loan. Of all the risks that a lender faces when lending money to an entity conducting business operations outside of the lender’s state country ri sk is the most significant. Country risk has become so important in the conduct of international finance that according to Hoti and McAleer (2002), various country risk rating agencies, such as the Economist Intelligence Unit, Euromoney, Institutional Investor, International Country Risk Guide, Moody’s, Political Risk Services and Standard and Poor’s, have recently surfaced.

Integrated Marketing Communications Essay Example | Topics and Well Written Essays - 1250 words

Integrated Marketing Communications - Essay Example Exchange of information forms a vital element, in marketing, besides nurturing and maintaining a sustainable relationship between an organization and its customers or the market. The high competition in the marketing industry calls for elaborative actions by organizations to adapt holistic marketing strategies that can satisfy the existing market demands. The advancements in technology and the ever-increasing ease of information access by customers make it inevitable for organizations to adopt strategies with high impact on the targeted market audience in the open economy. Integrated marketing communications (IMC) is among various globally adopted trends of communication by organizations and companies, as a landmark advancement in marketing, to cope with the competition. It entails the use of a blend of promotional methods that complement each other to achieve the objectives of marketing. The plan applied in IMC appreciates the role of communication in advertising and promotion among other objectives of marketing. IMC utilizes the role of public relations, sales promotion and personal selling to create profound impact through communication, which is clear and consistent, as a marketing strategy. It also entails that use of other strategies as direct marketing and brand marketing coupled with distinct management of customer relationship (Yeshi 2012, p.220). IMC ensures that consumers have a consistent image of the marketplace using plans that promotes and markets the organization or the brands (Kitchen 2004, p.21). It achieves this objective by employing a central messaging function that ensures that all information passes a common theme and hold a common position. The evolution of IMC is traceable from the 1990s (Sisodia & Telrandhe 2010, p.136) and overdid the traditional advertising method that prevailed in the market, notably in the 1980s. Organizations, however, broadened their perspective of marketing communication by integrating a number of factors in mar keting. Given the various challenges faced by organizations, organizations adopted promotional tools that blended the traditional methods of advertisement. Sales promotion, public relations as well as the use of direct marketing were among the developments adopted by organizations as parts of reforms in marketing. The progress toward IMC involves efforts by firms to coordinate various elements aimed at promotion of their products while maintaining communication with customers. They abandoned the prior situation where organizations and firm depended primarily on media advertising. Involvement in non-advertising areas enabled the agencies to gain control of their clients was a key change in the marketing, under IMC. The major focus of IMC was to maximize on the impact of communication as a tool in marketing. The use of maximum communication impact emanates from the fact that consumer’ sensitivity or awareness of organization or products is a factor of the messages they get or t he extent of contact that they have. IMC is a sophisticated marketing strategy that differs from the traditional methods of advertising from a number of considerations. The traditional advertising and promotion

The Ultimate of Reality: Reversible Causality :: Philosophy Science Physics Papers

The Ultimate of Reality: Reversible Causality Metaphysics is the search for an ultimate principle by which all real things and relations are ordered. It formulates fundamental statements about existence and change. A reversible (absolute) causality is thought to be the ultimate of reality. It is argued that a real (causal) process relating changes of any nature (physical, mental) and any sort (quantitative, qualitative, and substantial) reverses the order of its agency (action, influence, operation, producing): real causation must run in the opposite direction, or change to the opposite effect. A reversible process is a cyclical process, and all cyclical processes are reversible. The world is becoming active because it produces reversible processes; reversible processes organize the world. The world is the totality of interrelated cyclic processes occurring with all kinds of agents (objects, substances, and things). That the world is, is apparent, but what the world is, is neither evident, nor easy to comprehend. The theoretical analysis of the universe has still been the hardest problem for metaphysics the object of which is to determine the nature of things and relations and to discover the ultimate principle ordering all things and changes into one world. The situation is much complicated by the contradictory interpretations of metaphysics, or the first philosophy, dialectics, natural theology, transcendental philosophy, such as "the science of realities laying behind appearances" (Plato); "the science of being as such" (Aristotle); "the study of change; of events or processes" (Whitehead); what "concerns with the whole of reality" (Peirce). In accordance with the ontological standpoint, there are also different meanings of reality: "the totality of phenomena connected according to necessary rules" (Kant); "the perfectly ordered whole" (Hegel); "the sum total of all its being and events now" (James); "the complete totality of things"; "a coherent or integrated system of systems such as the physical, the biological, the chemical and the social" (Bunge); "the all-embracing universe including mind as well as matter"; "the totality of objects and events"; "the system of natural existencies, forces, changes, and events", or "the entire material universe and its phenomena". Generally, the world, the subject matter of metaphysics, is considered either as the maximal self-existent thing (object), or the maximal self-existent situation, or the maximal self-existent process. 2. A State Metaphysics as General Theory of the World According to the chosen priority, either object in general, or change in general, usually two types of metaphysics have been distinguished: Object Ontology and Process Ontology.

Race and Ethnicity Essay

Stereotypes have existed in a very long time, and almost everyone has stereotyped a person or has been considered as belonging to a particular group of stereotypes. But what is a stereotype actually? Stereotyping is a way to group races or individuals together and make a judgment about them, without even knowing them. It’s a belief about a certain social group or type of individuals. Stereotypes can be positive, however stereotypes are most often associated with negativity. Stereotypes often exist about cultures and countries as a whole, and it makes it easier to define a country or race, if you put them in specific groups. Almost every country or race has a stereotype. There exist infinitely many different stereotypes. As said before, they exist based groups and race, but also on gender and age. There are common stereotypes, which is about and between the cultures. Some common stereotype examples are, that all Asians have high IQs or black people are always connected to crime and violence. It’s grouping the race together saying that every Asian person is smart and every black person is criminal. Another type of stereotyping is the individual, which is about skaters, emos, gangsters and so on. Emos are stereotyped as being depressed people, who listen to sad music and cut themselves. Individual stereotypes are most between teenagers and in the schools, because younger people want to make one group or person superior and above another group or person. Stereotypes are not just about different races and backgrounds however. Gender and ago stereotypes also exist in our society. For example, if you say that men are better than women, you’re stereotyping all men and all women. The invention of stereotypes has come naturally though time. When we see persons we don’t know, we automatically begin to put them in different groups in our head. It makes us believe we actually know them better or know what type of persons they are. An example can be a person from the Middle East, because many people often connect them with only troubles and thefts. In that way we personally feel more safety, because then we might say to ourselves that we have to take care and be more careful about what to say so there won’t be any problems. On the other hand our thoughts about stereotypes aren’t always negative. We say that Italian are great cooks and make delicious food, which is a positive stereotype about Italy. ThereforeIda Jessen og Rikke Hemmingsen HH1C Silkeborg Handelsgymnasiet aren’t stereotypes the same as prejudices. Stereotypes are often exaggerated and funny and prejudices are only negative opinions about people and things. Stereotypes always appear negative in the medias. Again we’re comparing with the people from the Middle East. When there has been a crime and they’re talking about it in the medias, it has always been told loud and clear if it’s immigrates who had make a crime. On the other hand when it’s a local person, it has never been told. Therefore we actually compare stereotypes with only bad things, because that’s how it has been appeared in the medias and it affects us, but stereotypes are often fun.

Essay on “International Marketing Plan Olive Oil”

Essay on â€Å"International Marketing Plan: Olive Oil† Executive Summary Unhealthy eating habits and unhealthy diets have become a subject of increased concern among many individuals in the society. This can be attributed to the increased health related issues such as heart diseases and poor dietary standards. With such concerns, many consumers have become keen on the type of foods they consume thereby leading to the growth of a niche market. Spanish Olive Oil Exporters is dedicated to the provision of new alternatives that will enable health-conscious consumers to access the highest quality Olive oil products while at the same time being able to maintain their healthy eating standards. Spanish Olive Oil Exporters is a new innovative company committed to satisfying the needs of consumers without compromising the taste and quality of Olive Oil products. At Spanish Oil Exporters, the company is able to fulfill this objective by delivering Extra Virgin Olive Oil, Extra Light Olive Oil, and Organic Olive Oil to local and international markets. The company aims to supply Olive Oil brands to targeted consumers in the UK market. Through an exclusive contract with London Oil Plc., Spanish Oil Exporters will be privileged to obtain a competitive market advantage in the UK market. Olive Oil products distributed by our company are of superior quality coupled with its versatility characteristics that makes it ideal for different purposes. For instance, Spanish Olive Oil is suitable for cooking, for beatification, and for health purposes.In the UK market, Spanish Olive Oil Exporters aims to distribute its olive products through direct sales, retail distributors, health clubs, sp ecialty stores, and Spanish Exports online stores. The marketing team that is made up of highly skilled and motivated personnelhas designed a well-crafted marketing mix aimed at reaching all consumers in the identified target market. Equally, the marketing team, though research, has studied the marketed, and analyzed the competitive strategies used by possible competitors. Even though the UK Olive Market holds huge potentials, there are an increased number of companies importing olive oil. Currently, the major competitor is Unilever UK. Speaking of financial issues, the budgetary outlook for Spanish Oil Exporters is exceptionally promising because the financial projections show a positive outcome, with high gross margins. It is with this outlook, major company strengths, and dedicating goals that Spanish Oil Exporters aims to prosper and develop a sustainable business in the UK market. Company Overview and Objectives Spanish Olive Oil Exporters is a leading olive producing and distribution company based in Spain. It is involved in the production and distribution of quality olive oil products suitable for cooking, health purposes and for cosmetics. Olive Oil products distributed by the company include Extra Virgin Olive Oil, Extra Light Olive Oil, and Organic Olive Oil. Primarily, the company intends to enter the UK market using the merger/collaborating market entry-strategy with London Oil Plc.The company has more than 20 years of experience in the oil industry and this act as symbol of prestige and quality for the company. Spanish Olive Oil Exporters is dedicated to the provision of new alternatives that will enable health-conscious consumers to access the highest quality Olive oil products while at the same time being able to maintain their healthy eating standards. Equally, the company aims to develop positive working relationships with consumers and distributors in order to build long-lasting partnerships and sustainable businesses. The company also aims to continue producing superior Olive Oil products and engage in sustainable and sustainable business practices. Finally, as a part of its community social responsibility, Spanish Olive Oil Exporters aims to participate in many charitable foundations and community health-based functions that reflect the company’s dedication to promoting a healthy living. Product Description Spain is the world’s leading producer and distributor of Olive oil. This can be in part due to the favorable climatic conditions suitable for the cultivation of Olive oil and in part due to the country’s ability to cultivate different varieties of Olive oil characterized by different flavors and tastes. Olive Oil is suitable for cooking, health, and beauty. Speaking of cooking, Olive oil is tasty, aromatic, and gives meals a sweet flavor. For healthy purposes, Olive Oil is composed of several active ingredients that help the human body to reduce the risks of common diseases. For beauty purposes, Olive oil is suitable for cosmetic functions such as adding a healthy and radiant appearance to skin, hair, and nails. Situation Environment PEST Analysis This entails the analysis of external factors in the macro-environment that are beyond the control of our company but they also affect all companies(Kotler, Keller, 2009). These external factors can present themselves as both threats and as opportunities to the company. For this reason, the PEST analysis of the UK will provide Spanish Oil Exports the essential tool for developing marketing strategies and strategic plans to further its Olive Oil business in the region. Political/Legal The Oil industry in the United Kingdom is highly influenced by government laws and regulations that most originate from health concerns and the governments need to regulate business activities. The need to satisfy the minimum health standards and comply with the requirements in terms of ingredients is a force that must be considered before setting up the business. Other influential factors that might affect the business activities ofSpanish Oil Exports include taxes, subsidies, and duty. Economic The oil industry is plays an instrumental role in the economy of the United Kingdom. Other than contributing to the growth of the economy in terms of GDP, the Oil industry creates employment opportunities to other sectors. Growth abilities of companies, entering intostrategic alliances and mergers, and expansion prospects all depend on economic factors within the UK. Consumers’ consumption patterns also depend on their income levels. Social/cultural factors The increased trend of eating habits and unhealthy diets becoming a subject of concern among many individuals in the societyhighly influences consumption patterns for many consumers. Spanish Olive Oil Exporters understands this phenomenon and aims to target our customers based on this line of thinking.Customers’ tastes and preferences for quality products, and the prestige associated with the consumption of Olive oil products are other factors that will encourage the consumption of Olive Oil products. Younger generations are ready to spend more money on cosmetic products while older generations are more conscious about their health eating patterns. Technological factors Technological advancements play a critical role in industrial production and as well in hybrid production of agricultural seeds. The increased usage of the internet will bring positive effects as far as information search and online purchases are concerned (Strokes, 2008). Other technological factors that enhance the UK market include well-developed E-commerce market, and well-developed infrastructural facilities that will increase production efficiencies(Strokes, 2008). SWOT Analysis These analyses refer to tools used for auditing the company and its ability to focus on key issues within the surrounding environment(Kotler, Keller, 2009). As such, the SWOT analysis identifies the strengths and weaknesses of Spanish Olive Oil Exporters as well as the threats and opportunities that might stand on its way. Strengths Spanish Olive Oil Exporters is guided by values, principles, and goals that are aimed at realizing a sustainable future All business activities are targeted towards satisfying the health needs of the client The company delivers Olive oil products of the highest and fines quality The company has a variety of Olive Oil products The company will benefit from the developed distribution system due to its alliance with Unilever UK Excellent professional skills and abilities of the marketing team Weaknesses Does not have much weaknesses Lack detailed understanding of the UK market Depends on a strategic alliance and hence, majority of decisions have to be consulted Amalgamation of cultures Opportunities The growing Olive oil industry in the UK Availability of expansion opportunities for its Olive oil products The willingness to satisfy the needs and aspirations of clients which are constantly changing Economies of scale from the strategic alliance with Unilever UK Threats Increasing competition from Olive Oil imported from Italy and Greece Reserved buyer behavior due to different cultures Black market trading of unpackaged oil can impede the market for Olive oil marketed by the company Market Analysis and Trends The consumption of Olive Oil in the UK has been on a steady increase over the past few years. All the 30 million liters of Olive oil consumed in the UK in 2010 were imported and revenue collected (in excess of  £160 Million) from the Olive Oil industry surpassed the total amount spent on vegetable oil (International Olive Oil Council, 2011).Factors that promote the increased consumption of Olive oil in the UK can be attributed to the health, nutritional, and environmental benefits of Olive oil production and consumption. Consumption trends in the UK also show that Extra Virgin oil is the most consumed type of olive oil with increased consumption in other brands of olive oil. The negative publicity from the media regarding high saturated fats and chemically produced cosmetic products drives consumers towards the healthier oils and less risky cosmetic products such as products produced from Olive oil. Specific Markets and Segments The UK olive oil consumption market is predominantly mixed, and therefore, Spanish Olive Oil Exporters will target several individuals ranging from families to single individuals. For marketing purposes, all demographic segments will be targeted (Young and old). This increases the level of attractiveness. However, the unique feature is that the potential customers for our product are consumers who value their health and are conscious about their eating habits. Other than the health aspect of our customers, out targeted market will be segmented according to the financial ability of customers to pay for the olive oil products. Competition Nearly, all olive oil products in the UK market are imported and therefore, Spanish Olive Oil Exporters expects to face competition from other external suppliers. However, the major competitor will be Unilever UK, which is an internationally recognized company in the production of consumer products. The competitive advantage of Spanish Olive Oil Exporters lies in the health concern that drives consumers to consume the right products that suits their health. The company’s products are also highly versatile. Marketing Objectives Marketing objectives: SMART The marketing objectives for the Spanish Olive Oil Exporters are developed using the SMART principle. Other than being specific to Spanish Olive Oil Exporters, the objectives are measurable, achievable, realistic, and time specific(Kotler, Keller, 2009). These principles are critical for helping the Company to achieve success in the UK market. Profitability objectives are aimed at ensuring the company achieves a 25% return on the capital employed by the end of 2013. This is one of the prime objectives of any business initiative Market Share objectives entails gaininga 30% market share in the target market within the UK industry after 2 years. This is essential for enabling the company to enjoyed benefits associated with increased market share. Financial Objectives of Spanish Olive Oil Exporters involves obtaining annual sales averaging of  £2 million after 2 years of operation. In addition, the company aims to generate a gross margin upwards of 75% and net income exceeding 25% of sales by the fourth year. Branding objectives entail making the company’s products the preferred choice among UK consumers Marketing Strategies The Product Strategy As earlier mentioned, Spanish Olive Oil Exports intends to supply and distribute a range of olive oil products in the UK market. These products include high quality brands of products made from Extra Virgin Olive Oil, Extra Light Olive Oil, and Organic Olive Oil. The unique thing about these products other than its high quality is that they are natural, healthy, and versatile. This gives the company a competitive edge over the competitors. The Place Strategy Industry analysis and increasing trends in the UK oil industry coupled with the increased consumption of Olive Oil makes the UK an ideal market for products produced and distributed by Spanish Olive Oil Exporters. Equally, the situational analysis of the UK Olive oil industry has revealed the strengths and opportunities that must be capitalized by the company. The Promotion Strategy Spanish Olive Oil Exporters aims to distribute its olive products through several distribution mediums. These mediums include direct sales, retail distributors, health clubs, specialty stores, and Spanish Exports online stores. Speaking of communication and advertising channels, the three main approaches that will be adopted by the company include the internet (company’s website and social media networks), the print media (magazines, billboards and newspaper), and TV commercials (Kotler, Keller, 2009). Pricing Strategy The prices for the Olive oil products delivered by the company will be dependent upon the quality of the product, the quantity, and the prevailing market prices. However, the pricing will be done in a competitive manner such that it does not scare clients in addition to compromising the quality of the product. The action plan A management team consisting of qualified, highly motivated, and professional individuals will undertake marketing initiatives of the company. Every member within the team holds wide experience in the Olive oil industry coupled with his or her university education. Additionally, all members have specific roles to play and hence, they are ready to undertake their responsibilities according to acceptable standards. They include: Janssens Shelly- Marketing Manager who will be responsible for guiding all the marketing activities Kakox Yohan – head of marketing operations Nimo Wairimu- In-charge of sales and pricing related strategies Sergio Morientes – Will head the promotions activities and strategies Other action plans guided by extensive research includes building strong relationships with customers by examining and analyzing their needs, increasing the supply of products, and expanding operations to smaller cities throughout the UK after 2 years of operations or upon the recommendations from the operations manager whichever comes first. The Marketing Budget Marketing Expense Budget September-December 2012 January-April 2012 May-August 2012 Total Advertising  £13,000  £11,000  £5,000  £29,000 Websites  £3,000  £1,000  £2,000  £6,000 Promotions  £1500  £1,000  £0  £2,500 Public Relations  £0  £5,000  £10,000  £15,000 Posters and Catalogues  £3,500  £2,000  £500  £6,000 Total  £21,000  £21,000  £17,500  £47,500 Monitoring and evaluation Quarterly sales targets will be established and equated depending operational areas. Equally, tactical marketing programs will be modified to reflect the efficacy off concepts identified in the marketing mix. The company through the management believes that believe that Spanish Olive Oil products will be profitable and satisfy the given set of goals and objectives.The concluding believes for this marketingplan entering the UK market will be a viable investment for Spanish Olive Oil Exporters.